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Century Martial Arts Relaunches Brand Experience through ShopVisible Partnership
By Press Releases
11/13/2013 8:21:00 AM
Today, Century Martial Arts, the world’s leader in martial arts equipment and gear, announces its partnership with ShopVisible for the re-launch of its eCommerce sites. With a requisite for redesign and content delivery that postions the brand to better satisfy the needs of both B2B and B2C customers, Century Martial Arts chose ShopVisible’s leading commerce platform to power the new sites. The redesigned sites are expected to launch in 2014.

Century Martial Arts looks to enhance online customer service options, increase customer engagement with the brand, , while streamlining back-end processes and order fulfillment.. In addition to maintenance and order management system improvements, the company is expanding its digital presence through improved mobile platforms and the the launch of an additional site targeting Canadian customers.

Initially, Century Martial Arts sought multiple eCommerce platform vendors to determine which solution would be the best fit for its needs. ShopVisible was chosen based on its cutting-edge strategies as well as its extensive knowledge and proven track record of engaging both B2B and B2C audiences. Century Martial Arts enlisted ShopVisible to re-brand its existing sites and increase online awareness about its multiple divisions, particularly its large manufacturing sector, which produces martial arts gear, equipment and uniforms. ShopVisible’s solution is set to provide branding and multi-division visibility, boost SEO crawl, streamline processes through multi-channel solution integration, improve cosmetics and integrate product review features.

“We are excited to partner with ShopVisible as we rebrand our sites with improvements that let people know we are more than just an online store,” said David Biechler, eCommerce director at Century Martial Arts. “After a competitive selections process, we know ShopVisible is the ideal partner to provide a strategic solution that enables us to reach a broader audience while building awareness about our multiple offerings.”

“ShopVisible is pleased to partner with Century Martial Arts, which is an industry leader in the sports retail market,” said Sean Cook, CEO of ShopVisible. “Based on the retailer’s unique needs, our team is busy building a custom solution for this B2C and B2B seller. Once launched, the new site will allow Century Martial Arts to increase its online sales and improve customer loyalty.”

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About ShopVisible 
The 2012 recipient of the SIIA CODiE award for Best Electronic Commerce Solution, ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.

About Century Martial Arts 
Our mission at Century is to have every individual experience the many benefits of martial arts. This mission is based on our core belief that the martial arts can profoundly change lives. What started 30 years ago as a passion for the martial arts and an opportunity to market uniforms has evolved into what is now Century, LLC, the world leader in martial arts. Our 30 years of innovation, attention to detail, and customer service is unmatched in nearly any industry. Our customers know we serve them with unparalleled experience, knowledge and professional expertise. For more information, visit centurymartialarts.com


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Tags: relaunch, brand, website, omnichannel
Categories: Press Releases
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