Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.

Consumers Growing More Comfortable with Mobile Purchases
The average mobile transaction amount has increased 43% since 2011 as consumers become more familiar with buying and shopping from their mobile devices.

Zara Launches Ecommerce in the US
Zara is leading the pack for fast fashion reatilers finally selling their goods online. We predict more retailers who've never sold online will soon follow suit.

Ecommerce Secrets that Increase Conversions
This great infographic shares some of the top best practices for increasing conversions at checkout: design, buying elements, social proof, and follow up emails.

Should Your Sales Team Be Tweeting?
Absolutely! This new report released by Altimeter Group shows a significant opportunity for your client facing employees to increase sales and traffic by networking on Twitter.

15% of Searches on Black Friday Will Be Mobile
Google projects that 15% of all searches on Black Friday will be from mobile devices. Additionally, Google forecasts that 44% of all searches for last minute gifts and store locations will be mobile.