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Catch This? Best of the Week, March 7th-11th
By Lauren Smith
3/11/2011 9:48:00 AM

Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.

Social Media Creates Brand Advocates

Marketing Charts shares statistics on the ever pressing need to reach out to your customers on social media. Surprising highlight: 67% of those who made a complaint took some action to remove their negative posting after being contacted by the retailer.

The Retail Store of the Future

The Street examines the evolution of retail stores and their future role in commerce now that consumers flock online for purchases.

Six Trends To Help You Avoid the Race To The Bottom

Kevin Kelly of Wired Magazine spoke about six ways to help businesses compete and stay relevant during an era of consumer wallet tightening at Innovate 11 this week.

Organic Search Proves More Fruitful Than Paid Ads

Business News Daily presents findings by research firm User Centric on paid versus organic search results. On average, ads were viewed only 21% of the time while organic results were viewed 100%. Bottom line? SEO and your organic search position are more important than ever.

One Man's Spam Is Another's Good Result: Google's New Approach To Spam

Search Engine Watch covers Google’s announcement that they will now allow users to block sites they don’t want to see in their results, providing a personalized search experience.

41% of iPhone Users Are Making Purchases Via The Device

Luxury Daily’s study finds that over half of smartphone owners use their device while shopping, and they’re not just comparison shopping.


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