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Catch This? Best of the Week, March 21st-25th
By Lauren Smith
3/25/2011 1:52:00 PM

Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss.

A Guide To Launching An Enchanting Cause
Guy Kawasaki, former Chief Evangelist of Apple and author of the new book "Enchantment" gave a rallying speech at Innovate 2011 calling on retailers to achieve likability, gain trust, prepare a cause, and tell a compelling story.

Ten Social Media Myths That Undermine Business Strategies 
Social Maketing is not only great but necessary, but you better not believe these 10 myths.

PayPal Drives Mobile Payments
PayPal does $6 million in mobile transactions per day. If you haven't thought of a mobile strategy yet, these figures are proof that you must.

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