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Catch This? Best of the Week, June 20th - 24th
By Lauren Smith
6/24/2011 11:28:00 AM
Catch This? is ShopVisible's weekly roundup of critical reading on the web. We know you're busy, but these are articles you simply can't miss. The ShopVisible team recently returned from the Internet Retailer Conference & Exhibition in San Diego, and our minds are spinning with all the great ideas and best practices that we learned. While you can check out our full write up on the best things we learned here, read below for articles related to IRCE and the speakers we heard.

Make the Most of YouTube
One of the best presentations we heard came from "The Online Video Guy," Lou Bortone. Lou is not only an entertaining speaker, but his 30 minute presentation was packed with the best information on how to create low cost, viral online videos. While we want to save his tips for a dedicated post (they're that good!), there's a lot of fantastic information on his blog. In his "Make the Most of YouTube" post you can get easy tips & tricks for taking advantage of one of the largest, free video marketing platforms around.

Silverpop's Email Marketing Best Practices
Loren McDonald's presentation was a big hit at IRCE, with findings presented from their research of the Internet Retailer's Top 500 email marketing practices. Guess what? Even the biggest companies are doing it wrong! In this recap of the study, Loren outlines five best practices and provides access to his slides and the study.

Retailers Should Put People First
Internet Retailer believes that Facebook offers retailers an opportunity to make shopping more social with recommendations from friends. Facebook allows retailers to hone in on the lifestyles of their customers and create a message that is both viral and generates ROI.

ShopVisible CEO Sean Cook Interview with AuctionBytes
Our CEO, Sean Cook, sat down with AuctionBytes editor Ina Steiner to discuss the ShopVisible platform, our recently released social commerce whitepaper, and tips for using social commerce to your advantage.

What was your favorite thing you learned at IRCE last week? We would love to hear your thoughts!


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