Just as there are different types of online shoppers, there are a number of variables that affect how, when, and why they convert. Factors such as seasonality, traffic sources, competitive offerings and product or service categories can all affect a shoppers’ willingness to buy. Many of these factors you don’t control. But some of them you do.
Here are five universal tactics that can help you increase conversion.
In an age where mobile represents up to 30% of a website’s traffic and, according to Google, 61% of mobile visitors move on to competitors’ sites after encountering a frustrating mobile browsing experience, optimizing conversion rates across each platform has become non-negotiable. Unfortunately on most retail sites, the process of trying to purchase something on a mobile device can be tedious and frustrating. Providing an optimized user experience has some serious upside – according to Case-Mate, an optimized experience across devices has reduced their cart abandonment rate by 35% below industry average
Learn more in the full article at Multichannel Merchant.