Home > Commerce Insights Blog > 5 Tactics To Reduce Barriers To Conversion

Commerce Insights Blog

5 Tactics To Reduce Barriers To Conversion
By Lauren Smith
11/7/2012 7:00:00 PM
As we enter into the holiday season, you might be looking for ways to get customers on your site, to the product they're searching for, and through the checkout in record time. Since consumers are rushed to buy gifts, it's worth examining whether your commerce efforts are assisting them in their purchase path, or whether you've got barriers to conversion to eliminate.

Tactic 1: Optimize Product Search

66% of shoppers begin product research online - but you must address the different behaviors these consumers exhibit when searching. Your site's search functionality is critical. Be certain to address buyers who come to your site knowing exactly what they're looking for, those that have a rought idea of waht they're looking for, and those that want to browse.

Tactic 2: Include Ratings & Reviews

Approximately 50% of shoppers depend on ratings & reviews to inform their purchasing decisions. Additionally, ratings & reviews provide fresh content to your site, improves product pages, establishes credibility, and provides SEO benefits.

Tactic 3: Implement Social Sign-In

Barriers annoy consumers and lead to cart abandonment. A study by Gigya found that 66% of customers prefer to use an existing account rather than create a new one. Allowing consumers to checkout with a social account that they're likely signed in to while browsing your site speeds up the checkout process.

Tactic 4: Make The Checkout Form Simple

Average cart abandoment rates hover around 65%. With all of this money being left on the table, it's necessary to eliminate distractions during the checkout process. Provide a clear checkout path with visual confirmation along the way.

Tactic 5: Provide Alternative Payment Options

Whether they're browsing on mobile or desktop, allows them to choose how they want to pay for their purchase. For mobile, offering alternative payment methods like PayPal, Amazon Payments, or Google Checkout allows them to quickly pay for their purchase while on the go, without having to pull out their credit card.

To learn more and see how to implement these tactics, download the full webinar.

Currently rated 0 by 0 people

Tags: N/A
Categories: Commerce Insights Blog
Bookmark and Share


No Comments have been submitted.

Write your own comment
  Your name (required):  
  Your email address (required):  
  Your website address (optional):  
  Submit a Picture No larger than 250kb (optional):  
  Submit a video via URL (optional):  
  Your comments (required):  
Text From Image:
Include comments
 January (1)
Recent Posts
Epicor Completes Acquisition of ShopVisible
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
Epicor to Acquire ShopVisible™
  Comments: 0
  Rating: 0 / 0
5 Universal Tactics to help Increase Conversions
  Comments: 0
  Rating: 0 / 0
Major Online Retailer Rebrands and Re-launches Responsive Design Site
  Comments: 0
  Rating: 0 / 0
How To Get To Omnichannel…Fast
  Comments: 0
  Rating: 0 / 0
ShopVisible Meets Growing Demands of Mid-Market B2B Sellers
  Comments: 0
  Rating: 0 / 0
Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
  Comments: 0
  Rating: 0 / 0
ShopVisible Expands Omnichannel User Experience
  Comments: 0
  Rating: 0 / 0
Allison Howen (1)
BC (2)
Bharat C (2)
Clint Engel -- Furniture Today (1)
DannieB (32)
e-commerce info (1)
E-Commerce Information (1)
Emma G (1)
Glenn Taylor (1)
Jessica Lee (1)
jvm (19)
Karen Marchione (5)
Kendrick (1)
Kendrick Woolford (2)
Lauren Smith (40)
Marketing (118)
marketing@shopvisible.com (3)
Media Coverage (13)
News (2)
Nithya (1)
PAN Communications (1)
Press Releases (10)
Sean Cook (11)
SEO Information (1)
ShopVisible Marketing (21)
Stacy Shade (7)
The Frog (4)
Webster J Frogg (10)
Will Devlin (11)
Back to top

Contact Us

Tell us a little bit about what you are interested in so we can better serve you

Do you have an RFP you would like us to consider?

Please complete the contact form and indicate that you have an RFP in the message field. When we contact you, we’ll request a copy and respond with a customized solution to meet your needs.

You can get our RFP form here.

Would you like to speak to one of our platform consultants?

Please indicate that you would like to set up a call with one of our team members in the message field of the contact form. We’ll set up a time that’s convenient for you to show you the inner workings of the ShopVisible platform, and answer any technical questions you might have.