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“Talking Pictures” Posted By BC 8/13/2008 5:05:00 PM
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I may only be twenty but I still remember struggling to view
sites while on a dial up modem. Web pages took forever to load and I truly
hated sites that used fancy images and videos in place of content, sure they
looked pretty but it would take me five minutes just to load one page.
But that was then, the darker days of the internet, now with
broadband widely available and download speeds increasing exponentially there
is no reason not to get a little creative with your site. Nice clean hi-res
images will make you site look professional and sites like YouTube are more than
willing to host the video you want to place on your site. Now this is not to
say that you should stop using text for content, which would just kill your
search engine placement, instead use videos to augment the written content on
your page. There are some major sites that do this very well, one of them is Cnet. Cnet is a website devoted to reviews of
the latest technology gadgets and gear and for a long time these reviews and
articles were long pages of text with a few interspaced images. Now with
broadband being so available Cnet has begun to include video reviews alongside
their traditional reviews. The video reviews often paraphrase the written
review but tend to be far more engaging as the viewer can actually see the
gadget in question and watch as the reviewer walks them through the things they
liked or disliked about any particular device. An example of this would be the review on this
Nikon
Digital SLR, there at the top of the page is a video review of the product
and directly bellow it is the longer written review of the same product. Visitors
to this page can read the full review but the video version offers viewers a
chance to see exactly what the reviewer is talking about in a way text never
could.
One of ShopVisible’s newest sites Don L Leasing has begun to embed videos
directly on their homepage. Visitors have a chance to see some of their distinguished
clientele and to receive a guided tour around parts of Don L Leasing. The video
itself is hosted by YouTube and embedded into the Don L Leasing site, a simple
and easy process that will allow any site to have rich multimedia content.
Nowadays when I am curious about the latest bit of info on
some new tech product I don’t read the long two page article on the web,
instead I just watch the video which gives me a more visual understanding of
the product I am interested in. Watching the video is not really quicker than
reading the article, it’s just more entertaining and in today’s world of
YouTube and twenty second clips on CNN a short video can be an effective sales
tool.
Keep on rockin’
BC
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The Untapped Potential of Coupons Posted By Webster J Frogg 8/11/2008 3:10:00 PM
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For consumers, online shopping has benefits such as convenience and comparison. For companies, it gives the advantage of a national reach, builds loyalty and credibility and increases revenue. But how do companies maximize that revenue when it is easy to get lost on the web under the vast number of companies? Well, the easy answer is to become a client of ShopVisible and use our technology to optimize your location on the web, streamline the navigation of your website, effectively promote your products and simplify the check out process. But if you don’t have time for such a large commitment (you should reconsider), you might consider posting coupon codes.
For those of you who don’t know what I’m talking about, I’ll explain a bit more about online coupons. Recall the last time you purchased something online. Remember at checkout that box that read “Gift card/Coupon code,” or something along those lines? Did you know that you could search for these codes and get discounts such as free shipping or 20% off your order? Well, you can! And for me, that makes online shopping better because then I don’t worry about the extra cost of shipping.
Now, to the point…Companies should willingly post coupons on the Internet. Not only will this increase the number of in-bound links (which helps your search ranking), it willamplifythe amount of traffic to your site and the number of orders. If you received 20% off, wouldn’t you buy more? Plus, people already try to Google search for coupons and are sometimes successful. If people were aware of your, albeit temporary, competitive advantage it could even increase customer loyalty.
My friends at ShopVisible understand the increase in sales coupon codes offer and have designed the e-commerce platform to easily allow coupon codes and other discounts at checkout. But if you still aren’t ready for a major commitment, try posting a coupon code and see if it increases your traffic and sales.
Be sure to let me know your results!
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