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ShopVisible Launches PayLessDecor.com
By jvm
11/16/2009 9:09:00 AM  
Have you been looking for bamboo or faux wood blinds? Are you remodeling your home? Do you want to enhance your current window treatments with reasonably priced and aesthetically sound discount window fixtures?

Well look no further than ShopVisible's latest Ecommerce implementation, www.paylessdecor.com, a local expert in providing quality and affordable blinds, shades and curtains.

Payless Decor has long been selling their premium, designer and signature series window treatments but now, with the help of ShopVisible's Ecommerce solution, they are seeing better organic search results than ever before. Look at the below terms for which Payless Decor (seen recently in Ecommerce print and e-periodical, Internet Retailer) is showing up for in the realm of natural search; their free search positioning is stellar, with numerous page 1, position 1 results:

Keyword Pos
discount roller shades 1
discount bamboo shades 1
bamboo mini blinds 1
horizontal wood blinds 1
bamboo window covering 1
discounted window shades 1
discount roller shade 1
payless decor com 1
designer bamboo 1
window bamboo 1
1 2 premium 1
2.5 blinds 1

ShopVisible is proud to add another innovative addition to its Ecommerce family. Welcome Payless!

ShopVisible is a PCI compliant, Atlanta based Ecommerce and SEO technology firm, specializing in complex 3rd party shipping and accounting integrations.

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Tags: ShopVisible, Payless Decor, Internet Retailer, Ecommerce solution provider
Categories: SEO, RSS, User Generated Content, PCI news, ecommerce news, Commerce Insights Blog
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PCI/Security Expert David Taylor Passes Away
By jvm
11/10/2009 10:32:00 AM  

As the ShopVisible Ecommerce Security team has been undergoing its PCI level one assessment we have become quite familiar with the late David Taylor via his prodigiously informative PCI Knowledge Base. The Payment Card Industry and the online security community in general lost a true scholar recently with the unexpected passing of fifty seven year old David Taylor, formerly of Protegrity and Gartner.

Those familiar with online Ecommerce security and PCI compliance have likely read posts from Taylor and heard him warmly and simplistically address the often misunderstood and esoteric realm of online security in his webinars. For online security laymen, Taylor provided a perspective that was grounded in data security standards and payment protection. Companies without large IT infrastructures and the human resources to undertake such projects as PCI compliance looked to Taylor for instruction on proceeding with security compliance and for definition of technical elements like File Integrity Monitoring, Application Firewalls and Penetration Tests.

David Taylor was indeed an expert in a field incomprehensible to many. In of his most recent posts from the PCI Knowledge Base, Taylor delved deep into Ecommerce security and organizational management as he addressed how PCI compliance can coalesce with risk management policy to better protect Ecommerce firms. His erudite approach to safeguarding online business was transparent and honest and will be well received for years in the fields of security compliance and online fraud prevention.

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Tags: PCI, ShopVisible, David Taylor, PCI knowledge base
Categories: SEO, RSS, User Generated Content, PCI news, Commerce Insights Blog
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Ecommerce Security: PCI, Risk and Cost
By jvm
10/26/2009 8:45:00 AM  

PCI standards evolve but they do so often at a more languid pace than does the technology itself. Toss in economic considerations and you've got a real Ecommerce conundrum...

Recent literature published in the PCI Knowledge-base examines security and compliance migrations, cost reductions, and virtualization in recessionary times. Ecommerce solution provider ShopVisible offers up insights into its own PCI assessment process while trying to stay on top of recent Ecommerce security news in order to provide its clients and readers a glimpse into the rapidly blossoming arena of Ecommerce payment protection.

For many online merchants, or at least those wrestling with PCI and security measures to protect the CDE or cardholder data environment, the strident 12 requirements of PCI coupled with serious security budgets and IT infrastructure has created headaches and handicapped wallets...especially now. For many, as evidenced in the PCI Knowledge-base's expert’s blog, the arduous compliance process has become tarnished by a "checklist mentality and ineffective implementation and enforcement." It can be argued as a best practice in Ecommerce, or at least in an effort to pass compliance levels, that reducing risk and documenting to assessors that effective controls are in place exudes risk management policy, and thereby can help cut costs during the implementation.

PCI security experts have been discussing sophisticated elements of online commerce and their relation to development of both policy and technology. For instance, with regards to network segmentation and scope, the PCI Knowledge-base notes that “network segmentation is still not a requirement, for some reason, but it’s the single action that will save you the most money in the assessment.” In the PCI 1.2 version, segmentation is discussed and noted as being adequate along with the appropriate network diagrams if in place. One solution available to many merchants with the right budget is a variation of a network monitoring tool. These can “tell you, continuously, of attempts to access specific network resources.” They can in doing so show the assessor the positive impact of your network segmentation policy and thereby quantify risk and help cut back on PCI compliance costs.

Store sampling is another facet of the compliance process and in PCI 1.2, “the goal of the sampling process is to understand the risks posed by stores, since many security breaches originate there…” one here must show the assessor that store policy is commensurate with Ecommerce provider policy and high levels of consistency are maintained constantly again helping to reduce risk and cut costs. Again, automated tools can benefit providers here in an attempt to cut time and costs resources associated with manual configuration management. The PCI Knowledge-base notes that “the ability to place server configuration under change control is valuable for both PCI requirement 2, as well as requirement 10.” Automated tools will often justify a smaller sample size thus again reducing assessment fees.

The latest post from the PCI Knowledge-base also delves into discussion of compensating controls in the Ecommerce eco-system and states that “while compensating controls are too often used as a PCI cost cutting technique by merchants, they are really the heart and soul of risk management relative to PCI…a weak process for documenting and quantifying risk usually shows up in poorly defined compensating controls, which can cause compliance failure and additional assessment and technology costs.”

Basically, PCI compliance is an arduous process for any company regardless of organizational complexity, IT infrastructure and budget size. Above are just a few methods to try and cut back costs. When selecting an Ecommerce provider, it helps to do your due diligence and “in PCI 1.2, there is specific mention of the need to prove due diligence as to risk ‘prior to engaging’ service provider, and need to prove ongoing ‘monitoring’ of compliance status.” Keep monitoring policies up to date and maintain a vigilant stance with regards to data centers. Just because you’re PCI compliant does not mean that a hardened data center will mandate policy to keep you compliant. Prove to your data center, your assessor and to your clients that you care about risk. Show them PCI is an ongoing process and one dedicated to secure online transactions. The more safely your merchants sell, the more they will appreciate all your hard work!

ShopVisible is an Ecommerce solution provider intent on security, integration and SEO.


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Tags: ShopVisible, PCI, Ecommerce solution, Ecommerce security, PCI Knowledge-base
Categories: SEO, RSS, User Generated Content, Commerce Insights Blog
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SaaS-based CyberSecurity: Ecommerce and PCI Options
By jvm
10/16/2009 12:27:00 PM  
Midsized Ecommerce firms and online retailers of varying tiers have a lot to manage these days, especially with regards to things like online security, consumer privacy and PCI compliance. Security deployments vary greatly for Ecommerce agents and their online selling customers. ShopVisible will below present three options for Ecommerce providers in their attempts at becoming PCI compliant on a high level and more imperative for many e-tailers, establishing strident security protocols and procedures either developed in house or from a 3rd party.

Concerns for choosing a security solution can vary dramatically depending on the organizational elements of the company such as size, revenue and client base, staffing, security expertise, solution deployment alacrity and ease/comfort with outsourcing items versus internally configuring them. With cloud based security solutions reaching their decade anniversary; many Ecommerce and security experts are going with Software as a Service tools while others opt for on-site solutions and hybrid models.

SaaS Ecommerce providers can equip eMerchants with a nearly hands-free approach to online security. Often meant for companies seeking out a "low initial purchase price, a reduced investment in IT, simpler deployments, and quicker upgrades...[SaaS based deployments are] ideal for companies with limited IT staffing and a less technical business focus, including retail services and health care," notes McAfee in its solution brief. Organizations searching for a software as a service solution may have fewer IT resources or time to manage large scale security projects. Support and management are often critical undertakings here and can be indeed a vast challenge for small teams with diverse foci. The initial start-up cost are often lower than other avenues for security as annual subscriptions are typically licensed and no on-site hardware is managed. This permits for off-site vulnerability scanning and penetration testing to remain compliant with processes like PCI DSS...

On-site security solution controls can be more malleable and offer more hands-on direction for an company. These often are associated with higher upfront costs and will require a bit more time to maintain and manage. They do however provide greater levels of security customization depending on the organizational needs. If a complex business and security infrastructure exists, one oin which data servers and mail servers are stored on the premises, a robust IT team is employed etc..., then on-site controls may be useful. This model can be more adaptable to changing and growing business needs for eample, in July 2010, when PCI will demand of its compliant supporters, a higher degree of payment card data protection.

Hybrid security models in Ecommerce can be best utilized to achieve "maximum flexibility, cost management, and compliance..." notes McAfee. A confluence of on-site measures and off-site data storage can be manipulated here to better support growing companies with expanding data needs. For example, in the case of ShopVisible, whose data centers are present in production, development and backup realms, coexists simultaneously in 2 countries and in 3 regions. Targeted PCI practices like intrusion protection (IPS) and intrusion detection (IDS) are coupled with the off-site penetration test via a hardware box installed in the data center. Blending data storage protection and internally wrought security protocols makes for a seamless and manageable Ecommerce solution.

ShopVisible is an Atlana, GA based Ecommerce solution provider located @ 1095 Zonolite Road, 30306.

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Tags: ShopVisible, SaaS Ecommerce, PCI, cyber security, atlanta ecommerce
Categories: SEO, RSS, User Generated Content, Commerce Insights Blog
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Ecommerce News: Innovative Online Retail
9/28/2009 7:34:00 AM  
ShopVisible tries hard to keep up with the latest buzz in Ecommerce news and address relevant content for its merchant base and other interested Ecommerce enthusiasts. Recently the CEO of Macy's addressed a retail conference in Las Vegas to highlight the importance of multichannel integration, a specialty of ShopVisible's Ecommerce solution.

Macy's CEO Terry Lundgren notes that "the power of Ecommerce extends far beyond the keyboard and onto the sales floor..." The company's new web presence encourages shoppers and browsers to offer up their own relevant content in the form of reviews and recommendations. Lundgren states that he was "worried about what customers would say on product reviews. We realized that if you start getting bad reviews on a product, get rid of that product. Stop doing business with that particular product."

Hubbies Smith of the Las Vegas Review-Journal shows that "Macys.com generated $30,000 in sales the first year...in 1996. Online sales now bring in about $1 billion in annual revenue...Through August, online sales increased 13 percent from a year ago..." Lundgren concludes noting "every dollar spent online influences $5.77 spent in the store over the next 10 days."

In related Ecommerce news, Forrester expert, Sucharita Mulpuru discusses how Ecommerce is indeed the bright side of retail. In her keynote address from shop.org's Annual Summit, Mulpuru delves into the significant strides being made in the Ecommerce realm that are helping to keep the retail sector afloat during these troubling economic times.

In the eyes of one Ecommerce expert, online retailers are:
  • resetting their goals: they are thinking ahead and altering standard business practices not to just emerge from the recession but in fact excel out of it...
  • alternatively assessing their competitors: looking at best practices and not just ROI driving methodologies; utilizing in some cases radical transparency as a means at the disclosure of innovation
  • developing their IT departments: folks are creating client enhancements and thinking ahead of the curve; they are testing in staging environments in an effort to provide solid QA in their production arenas
  • sticking together: they have realized that remaining close with brand loyal patrons and building upon existing relationships with their manufacturers is critical; add value to the selling arena and promote competitive pricing models 
  • blogging, tweeting, faceBooking and more: Mulpuru cannot address enough the significance of social media marketing as a form of enhanced and deliverable customer generated content; the 2 way street enables brands to promote and spread word of mouth while conversely, customers and loyal brand enthusiasts can share their positive feelings about the company
  • getting mobile: Mulpuru lauds the iPhone as a revolutionary device. She encourages Ecommerce merchants to develop mobile sites and focus on few click-thrus for checkout to enable seamless mobile purchasing and updating; Mulpuru notes that "email is web retailers best friend, but it's not the future..."
ShopVisible is an Atlanta based Ecommerce solution provider.

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Tags: ShopVisible, Ecommerce News, Ecommerce solution, Atlanta SEO, Forrester, shop.org
Categories: SEO, RSS, User Generated Content, Commerce Insights Blog
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