In the e-commerce world, the lines between business-to-consumer (B2C) and business-to-business (B2B) are blurring and e-businesses are renewing their focus on more sophisticated business-to-end buyer engagements, regardless of type: enter B2X commerce.
ShopVisible’s annual Client Connect conference attracted e-commerce and business executives from top companies such as Alpha Industries, RapidBuyr, Loehmann’s, Plow & Hearth, Tempur-Pedic and dozens of others who build their businesses using ShopVisible’s award-winning SaaS commerce platform. The conference also featured nationally recognized speakers including:
Fioa Dias, Chief Strategy Officer at ShopRunner,
Brain Easter, CEO at Nebo Agency, Teresa Caro, SVP of Social and Content Marketing at Engauge, Katie Wreed Bell, Partner at The Gallup Organization and more.
The central theme of the conference last week, “B2X Commerce”, explored the idea that with e-commerce sales slated to surpass the $250 billion mark and business-to-business slated to more than double that amount in this year alone, there are some universal standards currently being set in both arenas. During this rapid growth period, companies should steer clear of thinking within the strict boundaries of B2C or B2B but rather B2X, focusing on the end e-commerce buyer and meeting their needs.
In his opening address, ShopVisible CEO, Sean Cook challenged the audience, “Now is the time for manufacturers, brands and retailers to recognize that our industry is no longer about simply B2C or B2B. Instead, it’s about delivering great customer experiences with automated processes, where customers can self-serve when they want and buy in the manner that works for them. This is a new conceptualization entirely, one we call B2X.”
Over the last two weeks, retailers experienced their two biggest days of the year: Black Friday and Cyber Monday. The planning and anticipiation for these two mega shopping days is tremendous for retailers both online and off, large and small. This year, many larger companies began their promotions earlier in the week, right after Thanksgiving, leaving many observers wondering if those promos would dilute the promotional draw of Black Friday and Cyber Monday. In-store shopping did begin as early as Thursday afternoon, but consumers made plenty of purchases online and in stores on Friday also. Thankfully for online retailers, despite speculation, this early shopping did not kill Cyber Monday! According to data collected on transactions across the ShopVisible client base, transactions were up 149% on Cyber Monday as compared to Thanksgiving Day. And, they were up 38% compared to transactions made on Black Friday. Cyber Monday is alive and well! As Shop.org's executive director Vicki Cantrell noted recently on Bloomberg Television, Cyber Monday began in 2005 as a way shoppers could get online (at work) and make purchases. Today, consumers are still shopping during their lunch hours and at night, but they are browsing and purchasing deals from their mobile phones and tablets instead of their desktops at work exclusively. All of this online shopping, across devices, is great news for retailers - long live Cyber Monday!
This week, we're continuing the Shop60 series. Shop60 videos are quick tips, delivered in less than a minute. Our second episode hones in on ratings & reviews. Watch the latest episode below, and be sure to be on the lookout for more on our Shop60 resources page. VIDEO
When online consumers land on your site, how do you capitalize on the opportunity? Improving your ecommerce site conversion rates can be relatively simple. However, such improvements can only be made with focused attention on the customer's purchasing path and experience, keeping in mind that if there's a hiccup, they will go elsewhere quickly.
Most often, the purchase journey begins with a search. With this in mind, optimizing your product pages for search and getting customers to what they are looking for is critical. Next, once shoppers arrive on a product page, they want to see what others have said about the item. There are various ways to serve up ratings and reviews, but you need to incorporate this shopper-generated content on your product pages. Finally, as shoppers gear up to purchase, they don't want to do a lot of legwork. Make sure your sign-in is easy and that you're utilizing all time-saving options in this area. Your checkout form and payment options need to be clear, quick, and easy. Join ShopVisible's CEO, Sean Cook, on October 30th at 12:00 EST as he goes into greater depth on the topics of optimizing product search, improving product pages and streamlining checkout. Click here to register for the webinar now.
Have you checked your Facebook page today? If your answer is yes, you may have already logged into a website or app using your Facebook credentials. According to a study conducted by Sociable Labs, on average, 51% of ecommerce shoppers are logged into Facebook from 9AM to 7PM. This overwhelming use of the social networking site presents an interesting opportunity to retailers online in the form of social sign-in. This month, ShopVisible released the Facebook social sign-in enhancement for our platform, providing retailers like Loehmann's the opportunity to offer Facebook sign-in on their sites, quickly and easily. Facebook social sign-in makes registration easier, reduces the number of login errors, and streamlines the checkout process. This is great news since, according to Forrester research, 11% of consumers have previously abandoned an ecommerce transation because they did not want to register. Data from various sources seems to point to the pattern that, if a shopper experience is easy, people browse and shop the site more. ShoeDazzle, for example, allows shoppers to login to its site using Facebook and according to Facebook, these users were 50% more likely to make repeat purchases every month than average shoppers. With this in mind, it's time to give social sign-in a try. Here are three components to keep in mind when implementing Facebook social sign-in on your site: Plan out the shopper journey so that the experience is smooth. Avoid requesting information from shoppers that you don't need. Give customers who don't want to use Facebook an alternative way to create an account. Here's to happy Facebook-ing and shopping!