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Runnings to Power Multichannel Retail Experience for Its Customers
By News
3/10/2014 8:56:00 AM  

Marshall, MN (PRWEB) March 10, 2014

Today, Runnings, a leading general merchandise retailer with more than 34 brick and mortar stores across the upper Midwest, announces its partnership with ShopVisible for the launch of its first ever eCommerce site, runnings.com. With a need for inventory visibility and ordering options to drive their eCommerce strategy and create more buying options for customers, Runnings selected ShopVisible’s leading commerce platform to power the site, which is expected to launch in Fall of 2014.

With the forthcoming new site, Runnings aims to provide store inventory visibility on its website to help drive in-store traffic. Customers will have the options of ordering online with in-store pick up or shipment delivery to their home. In addition to enhanced product visibility and an increase in order fulfillment options, the company is eager to expand its digital presence.

After Runnings evaluated several eCommerce platform vendors to determine which solution would be the best fit for its needs, ShopVisible was chosen based on its seamless order management and fulfillment functionality. In addition, Runnings felt ShopVisible’s project management team could fulfill their complex needs from the ground up. Runnings has enlisted ShopVisible to create an omnichannel shopping experience for its customers, which includes online payment options such as PayPal and credit card processing as well as mobile optimization. Additionally, ShopVisible’s platform will allow seamless integration with the company’s current system of more than 500 suppliers.

“We are thrilled to partner with ShopVisible as we enter into eCommerce for the first time to grow and better serve a national online customer base,” said Dennis Jensen, director of marketing at Runnings. “After meeting with multiple eCommerce platform vendors, we came away from our meetings with ShopVisible feeling that their platform would provide the best solution to serve a broader audience while bringing more traffic into our 30-plus retail stores with online ordering and in-store pick up options.”

“We’re delighted that Runnings selected ShopVisible to power its new eCommerce site and to meet its unique business objective of using its online presence to drive more traffic to its brick and mortar stores,” said Sean Cook, CEO of ShopVisible. “It’s clear that Runnings understands its customers’ needs and is sure to see positive growth in sales, both in-store and online with a new eCommerce offering. Runnings is just one of many retailers that have recently turned to ShopVisible to create an integrated omnichannel experience tying online and offline together for their customers. As consumer eCommerce expectations increase, more and more retailers are realizing the benefits of online ordering and we’re proud to help them make the transition.”

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About ShopVisible 
ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.

About Runnings 
Runnings started as an automotive supply store in December of 1947, when founder Norman A. “Red” Running opened his first store in Marshall, Minnesota. An advertisement was taken out in the Marshall newspaper to announce the prestigious event. Today, Runnings operates 34 retail stores throughout Minnesota, the Dakotas and Montana. In addition, the company is currently planning an expansion to the northeast with 6 stores across New York State and New Hampshire later this year. Runnings sells clothing and footwear, sporting goods, pet, tools, home improvement, housewares, lawn and garden, power equipment, farm and ranch, auto, toys and more. The Runnings team is now over 1,300 strong and still calls Marshall home to its corporate office and flagship store. The company is privately owned by the Dennis and Adele Reed Family. For more information, visit Runnings.com.


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Tags: omnichannel, multi-channel, ecommerce, retail
Categories: Press Releases
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ShopVisible’s Influence & Impact Report Reveals Strong Growth in Mobile & Tablet
By News
2/24/2014 8:55:00 AM  

Atlanta, GA February 24, 2014

In its latest Influence & Impact report, eCommerce leader ShopVisible found that site traffic from mobile devices and tablets significantly increased – accounting for 30 percent of all visits. Smartphones alone accounted for 15 percent of traffic in 2013, peaking at 20 percent in Q4.

The report also identified an eight percent overall increase in site visits and higher overall revenue for ShopVisible’s clients last year. The insights compare data from key performance indicators, such as site traffic and conversions, mobile devices, payment methods and shopping channels from 2012.

The large increase in mobile visits did not correspond with a complementary increase in mobile sales, although ShopVisible found that when mobile users do purchase, the average order value is comparable to that of desktop users. This likely signals that consumers are increasingly browsing from these devices but tend to transact more in a traditional browser/web experience. Over 25 percent of all online orders were paid for with something other than a credit card, such as PayPal and Amazon Payments, verifying that retailers must have preferred alternate payment options in place to meet the demands of today’s omnichannel customer.

Additionally, comparison shopping engines (CSEs), like Google Shopping and PriceGrabber, account for up to seven percent of total online sales among ShopVisible’s retailers that use CSEs. ShopVisible’s clients using online marketplaces experienced a boost from marketplace sales compared to 2012, generating a total of 25 percent of their online revenue on average.

“Our Influence and Impact report serves sellers by helping them make informed decisions about omnichannel commerce trends,” said Sean Cook, co-founder and CEO of ShopVisible. “Chiefly, mobile commerce is booming, so online retailers must provide an optimized experience on all devices, or potentially risk losing sales. That’s why retailers such as Plow & Hearth and Case-Mate turn to our SaaS solution - making it easy for them to manage their website, online channels and mobile sites from just one platform.”

Click here to download ShopVisible’s Influence and Impact report for more eCommerce insights and industry trends.


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