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ShopVisible Recognizes Clients for Excellence in Online Commerce
By Marketing
5/14/2014 9:30:00 AM  

As ShopVisible concludes its fourth annual Client Connect conference, the company announces its Excellence in Online Commerce (EOC) Award recipients, which were given for Best Site Design, B2B Experience and Omnichannel Experience. Liberty Hardware, POS World and West Music, all hosted on the ShopVisible platform, were each recognized for distinct design and innovative functionality to provide the best online experience.

The award for “Best Site Design” was given to Liberty Hardware, a North Carolina-based hardware seller who launched the first phase of its site with ShopVisible in February 2014. The site, libertyhardware.com, is built to be a showcase for the companies’ products exhibiting its superior style & design competencies. It provides optimal product search functionality allowing users to browse by style, product and finish, offering a “personal” search experience. Final stages of the website will roll out over the next few months.

POS World, the Georgia-based point-of-sale and barcode superstore, won the “Best B2B Experience” category largely due to its easy navigation, a necessary feature among B2B ecommerce sites. At posworld.com, the company’s B2B customers have the ability to search by product, brand or industry to quickly drive them to products most suitable for their needs. Further, the site features bundled products for easier purchase and detailed product information such as specifications, reviews, downloads, accessories and product numbers. In addition, POS World utilizes ShopVisible’s order management capabilities to determine the most efficient shipping option for each individual order using dynamic scoring system.

One of the largest music sellers and distributors in the United States, Iowa-based West Music, was awarded “Best Omnichannel Experience.” From an omnichannel perspective, westmusic.com provides store inventory visibility on its website to help drive in-store traffic. Customers have the options of ordering online with in-store pick up or shipment delivery to their home. For West Music's brick and mortal store customers in Iowa and Illinois, the "In Our Stores" section provides a graceful way to give local customers the visibility to make purchases from the website or store, updated news and events, and other local services such as lessons and repair. Interface, menus and drop downs are touch-friendly, designed for the increasing volume of mobile and tablet traffic.

“Client Connect 2014 was bigger and more impactful than ever before, and our Excellence in Online Commerce Award-winning client sites are the perfect demonstration of on-going eCommerce innovation,” said Sean Cook, CEO of ShopVisible. “It never ceases to amaze us how beautifully our clients’ sites look combining form and function when customer-centric enhancements such as touch-friendly interfaces and navigation techniques are utilized. We’re very proud of Liberty Hardware, POS World and West Music’s sites and look forward to continuing to release innovative technologies to help these and all of our clients provide the best buying experience for their customers.”

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About ShopVisible 
ShopVisible is an end-to-end SaaS commerce platform that powers the shopping experiences of today. Whether your customer is an individual consumer or a business, we power the commerce sites that enable them to buy from you. Reach your customers online, on their mobile devices or through popular channels like Amazon and eBay. ShopVisible also enables your back office management including orders, inventory, channel, content management and more. With our APIs, the ShopVisible commerce platform is extensible and easily integrates to 3rd party systems such as fulfillment, ERP, PIM, and other platforms that are core to your business. ShopVisible helps brands and businesses to attract and retain the new connected customer and is the chosen platform for companies like 3M, London Fog, Tempur-Pedic, Office Depot Canada, Plow & Hearth and MovieMars. Learn more at ShopVisible.com and by following @ShopVisible.


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Retail Online Integration : Using Retargeting To Get The Most Out Of Ad Dollars
By Marketing
8/2/2013 3:31:00 PM  
We live in a day and age when browsing the web is no longer an anonymous activity. In addition to all of the "+1's" and "Likes" we leave in our digital wake, we're also the recipients of retargeting (or remarketing) advertisements and emails. We've all experienced retargeting by now. Retargeting is a simple yet effective solution that places anonymous tracking cookies on your browser. This cookie is a small file that stores information on which pages you've visited on the web. This same cookie lets your retargeting provider know when you've gone to another website, and it will bid on ad space in real time so that if you're the highest bidder, an ad will show on the page. For example, if you visited Zappos.com today and looked at hiking boots, you may see the same boots in an ad while browsing CNN.com.

Read more on Retail Online Integration.

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Internet Retailer : Inventory Insights
By Marketing
8/1/2013 3:27:00 PM  
At Loehmann's Inc., inventory visibility has helped online sales surge since the retail chain launched its first e-commerce site in November 2011, chief operating officer Bill Thayer says. In the site's first fiscal year, which ran through the end of January 2013, Loehmanns.com posted $11 million in sales, and Thayer says it's on track to hit $17 million in the current fiscal year.

The retailer of off-price fashion apparel and accessories makes available up to 150 new products a day in its stores and online, Thayer says, and it can only sell them on the web if its inventory management system keeps up.

Loehmann's launched its e-commerce site on the Internet-hosted ShopVisible technology platform. Loehmann's connects the ShopVisible platform to several applications including its in-house inventory database, its store point-of-sale system from Millennium Retail Solutions Inc., its merchandise planning system from MID Retail Inc. and its customer relationship management system from SHC Direct LLC.

Read more on Internet Retailer.

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Internet Retailer : Loehmann's Targets 55% Growth In Online Sales
By Marketing
7/15/2013 3:29:00 PM  
When apparel retail chain Loehmann’s Inc. emerged from bankruptcy in 2011, one of its first actions was to launch its first e-commerce site. It was a good move. Sales for the site’s first fiscal year hit $11 million. They are on course to reach $17 million in the current fiscal year, which runs through January 2014, chief operating officer Bill Thayer says.

The retailer of apparel and accessories launched its e-commerce site on an Internet-hosted, software-as-a-service, or SaaS, technology platform from ShopVisible. SaaS technology enables the retailer to access ShopVisible’s technology over the web, without having to deploy its own e-commerce data center.

Read more on Internet Retailer.

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Website Magazine : The New B2B Buyer - A Lot Like B2C
By Marketing
7/5/2013 5:05:00 PM  
There was a time where marketing to consumers was vastly different than marketing to other businesses. And, while that time has not elapsed completely, there's a lot for B2B companies to learn from the B2C realm, because business buyers are brown bagging their lofty consumer buying habits to work.

Read more on Website Magazine.

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