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3 Best Practices For Retailers On Pinterest
By Lauren Smith
3/7/2013 12:38:00 PM  
Are you capitalizing on an audience of 25 million that spends nearly double the average shopper?

Ecommerce consultancy firm RichRelevance recently released a study that tracked 700 million shopping sessions originating from social networks. In this study, they found that an online shopper originating from Pinterest spent an average of $170, while shoppers originating from Facebook and Twitter spent $95 and $70. With a predominately young, female user base with disposable income, the site has quickly become a way of window shopping via your iPad.

In short, if you're not actively creating a presence for your ecommerce company on Pinterest, you're leaving a lucrative opportunity untouched.

But how do you keep up with another social network when your marketing dollars (and time) are stretched thin?

It's Not All About Your Products

With its clean, ad-free interface, Pinterest is the prime place to share imagery that fits the mission of your brand. Consider sharing styled images where the product is not the main focus, but clicking on the image leads the user to the products in the photo. We've found that photos of this nature are highly successful in click throughs compared to their plain product shot counterparts.

It's Called "Social" Networking For A Reason

Like any social network, it's important to engage with your followers. Pinterest provides an excellent opportunity to run creative marketing campaigns. Examples include sharing images from bloggers that feature your products, reposting Instagram photos that are tagged with your brand, and even creating contest boards that allow your followers to repin an image for a chance to win a product.

It's All About Timing

Unlike many social networks that have peak traffic periods, studies show that traffic consistently peaks on Pinterest in the late evenings - around 7:00 PM EST and continues until around Midnight PST. Users cite Pinterest as a way to relax, as they mindlessly browse content. Concentrating your Pinterest activity during work hours puts it at the bottom of their feeds. But using a service like Pingraphy lets you schedule your pins to appear at the right time for optimum exposure.

Have you seen your traffic from Pinterest increase? What strategies are you using to drive engagement? We want to hear your thoughts in the comments!


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3M ESPE Is Blazing Trails And Receiving Recognition For It!
By Lauren Smith
2/27/2013 1:59:00 PM  
Already known for their industry-leading approach to innovation, as evidenced by their recent recognition by the Annaheim Group as the most innovative company in the worldwide dental division for the eighth year in a row, 3M ESPE is also blazing trails in online business-to-business (B2B) commerce. 3M ESPE was recently interviewed at the Chicago midwinter dental conference. In the interview, 3M ESPE speaks to new Buy It Now functionality that creates a consumer-like online shopping experience for their dental product buyers. Buyers can now add products to a cart directly from the 3M ESPE website, without disrupting their existing relationships with their distributor of choice - a great example of enriching and enhancing the business buyer's online commerce experience. Kudos to ShopVisible client, 3M ESPE, true leading edge innovators.

To watch the interview and learn more, click here.

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Get CSE Savvy : How To Gain Customers Using Comparison Shopping Engines
By Lauren Smith
2/12/2013 10:41:00 AM  
Comparison Shopping Engines (CSEs) bring customers who are ready to buy to your commerce site. While these shopping engines are a great tool for retailers, it's critical to understand how to use each CSE for maximum effectiveness.

Join us on Friday, February 15th at 2:00 EST for a complimentary 30 minute webinar. Our ecommerce expert, Will Devlin, will walk you through the do's and don'ts when implementing Comparison Shopping Engines and how to make them pay dividends for your business.

Register here for this free webinar.

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Popularity of Mobile Infographic
By Lauren Smith
2/5/2013 4:46:00 PM  
It's no secret that smartphone use is on the rise. And with it, comes the rise of mobile commerce. In fact, industry research firm Forrester predicts that by 2016, mobile commerce will grow to a total revenue of $31 Billion.

So how do you take advantage of this growing commerce category? Using ShopVisible clients, we examined transactions across our platform to provide you with industry benchmark data, as well as tips and tricks on how to make mobile a success story for your company.



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Learn How To Be Effective With Online Marketplaces
By Lauren Smith
1/18/2013 10:00:00 AM  
Since online marketplaces have been around for a long time, many e-tailers assume that getting up and running on marketplaces is simple – a “just turn it on!” approach. However, getting your products on marketplaces in an effective way takes time and forethought to make it a worth-while investment. Next Friday, Ecommerce expert Will Devlin will walk you through the do's and don’t's when getting into marketplaces and how you can make them pay dividends for your business.

Don’t miss this quick, 30 minute webinar packed with key insights for your business – Register Today!

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Archive
2014
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2013
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Recent Posts
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Plow & Hearth Creates Consistent Experience Across All Brands
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Weekends Only Increases Presence Throughout The Week With ShopVisible
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Kayser-Roth Selects ShopVisible to Power eCommerce Sites – Hue® and No nonsense®
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Retailers See Mobile Traffic Growth
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30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]
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Runnings to Power Multichannel Retail Experience for Its Customers
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ShopVisible’s Influence & Impact Report Reveals Strong Growth in Mobile & Tablet
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Clint Engel -- Furniture Today (1)
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Jessica Lee (1)
jvm (19)
Karen Marchione (5)
Kendrick (1)
Kendrick Woolford (2)
Lauren Smith (40)
Marketing (117)
marketing@shopvisible.com (3)
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Nithya (1)
PAN Communications (1)
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