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Blogs by Karen Marchione

Day Two of NRF 2014
By Karen Marchione
1/14/2014 4:38:00 PM  
Over the course of two full days at the National Retail Federation Big Show, we talked to hundreds of retailers about eCommerce trends, and one common theme emerged - the need for replatforming as retailers enter 2014. Our VP of sales and operations, Shane Desrochers, shares the top three questions you should ask yourself as you leave NRF and plan for the eCommerce year ahead.

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Tags: multichannel, omnichannel, ecommerce platform, ecommerce solution
Categories: Commerce Insights Blog
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Live from NRF 2014
By Karen Marchione
1/13/2014 3:48:00 PM  

ShopVisible is proud to exhibit at the National Retail Federation's 2014 Big Show in New York City.  Our CEO, Sean Cook, shares leading industry trends in this video - live from the tradeshow floor!

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Tags: ecommerce, omnichannel, order management system, ecommerce software, ecommerce platform, omnichannel commerce
Categories: Commerce Insights Blog
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Gearing Up For Retail's BIG Show
By Karen Marchione
1/10/2014 7:57:00 AM  

Our team is packing our bags for next week’s NRF Retail's BIG Show where we’ll mingle with the retail industry’s top companies from around the world.  ShopVisible will be showcasing our order management system (OMS) and distributing our brand new Order Management Playbook featuring high-level “plays” to help companies  understand whether they are prepared to meet the demands of today’s omnichannel customer.

OMS Playbook

As the one-stop-shop for retail industry professionals from all over the world, NRF serves as the gateway to share ideas, new technologies and emerging trends for all things retail. Now that the holiday shopping rush is behind us, NRF 2014 is sure to be a-chatter with the latest buying behaviors. As post-holiday data shows, customers are turning to eCommerce channels more frequently (especially mobile!) and placing larger orders than ever before. Additionally, as the industry buzzes about drones and other quick delivery methods, it is now more important than ever for retailers to ensure that orders are delivered on time, in place, and tracked efficiently.

At NRF, we’ll be discussing how real-time visibility and omnichannel-ready systems are absolutely essential for flexibility in meeting customer needs. Today’s shopper uses all channels available to them, even multiple ones for one purchase. They want to go online and quickly serve themselves, gleaning pricing, availability and delivery times. Based on that information, they’ll place their own orders and choose how they want to receive them, whether in store or shipped directly to them. Time and convenience are critical factors to their satisfaction.

NRF Cover Photo

Improving your order management system so that it is more efficient internally and delivers to the customer on time can seem daunting, but it is a necessary tactic for both retailers and manufacturers to stay competitive.  Be sure to follow us on Twitter @ShopVisible this week as we share insights from the show and if you’re attending, stop by booth 1324 to meet our team.

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Tags: nrf, big show, conference, retail, b2b, b2c
Categories: Commerce Insights Blog
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Live from B2B Multichannel Summit
By Karen Marchione
12/2/2013 11:05:00 AM  

We’re thrilled to be at the B2B Multichannel Summit this week with some of the industry’s top B2B marketing and eCommerce companies.  In fact, ShopVisible is sponsoring this week’s event in Phoenix and our own Sean Cook chaired this morning’s general session and will be speaking about outsourcing sales to B2B customers tomorrow at 1:30 P.M.

A huge theme circulating around summit lectures is the focus on bringing the B2C-experience to business buyers, across all channels. This morning, Sean spoke about evolution of B2B eCommerce and the new business-to-end buyer engagement, or as he calls it - “B2X.”
When conducting online commerce to any kind of customer, the end goal is the same: to provide the end buyer with a great shopping experience.  It may sound like an easy concept, but meeting today’s customers’ high demands presents multiple challenges for businesses. A very real issue lies in the facilitation itself of enterprise-to-enterprise sales.

B2B companies, particularly manufacturers, are not accustomed to the self-service techniques their B2C counterparts thrive on (for example, the ability to set up a recurring order on your own on Amazon.com) and many have now been forced to interact with their customers for the first time. Even the simplest of upgrades, such as product reviews, can mean the difference in making the sale and more importantly, repeat sales.

We all know eCommerce is changing rapidly, and companies who not only accept, but anticipate new requirements set by online customers are already ahead of the game.  Click here to download our latest white paper entitled “Outsource Your Sales to Your Customers…They’ll Love It.,” which we’re distributing at the Summit.

Follow us on Twitter @ShopVisible during this week’s show and stop by the Solution Zone to chat with us.  

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Tags: b2b, multichannel, b2x, conference, ecommerce, networking
Categories: Commerce Insights Blog
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Check Out: “Dashing Thru the Data” – A Weekly Glance at Holiday eCommerce Trends
By Karen Marchione
11/22/2013 8:46:00 AM  


Holiday shopping season is well under way, making this the busiest time of the year for retailers. To raise awareness of shopping trends, we’ve launched
Dashing Thru the Dataa virtual dashboard displaying combined metrics from more than 70 online sellers.

Dashboard data will be updated every Tuesday to reflect current data. Click here to visit the online dashboard and follow #MerryData on Twitter for regular updates.

Dashing Thru the Data measures week-by-week insights such as

 • website traffic
 • conversion rate
 • average order value
 • mobile device purchases
 • payment methods
 • devices used for purchase

What does this mean to you? It allows you to monitor spending trends now, rather than waiting until the end of the season to discover this season’s holiday shopping insights.  

Happy Holidays!


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Tags: data, trends, ecommerce, holiday, shopping, online
Categories: Commerce Insights Blog
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