Home > Commerce Insights Blog

Blogs by Clint Engel -- Furniture Today

Weekends Only Launches Online Store
By Clint Engel -- Furniture Today
10/24/2013 12:00:00 AM  

ST. LOUIS — Weekends Only Furniture Outlet is about to open 24/7 - online.

The Top 100 company said it will launch online sales Oct. 29 to compete with other e-commerce channels, offering more convenience to existing customers while using its new Web vehicle as way to reach consumers in nearby markets it hopes to expand to someday.

The five-store St. Louis-based retailer partnered with Atlanta-based e-commerce software provider ShopVisible on the site, which will give consumers the ability to shop by brand, with filtering options by size, fabric, color and price.

Consumers also will be able to pick up their online purchases at the store of their choice or have it delivered.

It's a big change for the retailer, which has built a reputation around a low-frills, bargain-oriented shopping environment. Store operating hours are limited to Fridays, Saturdays and Sundays and the assortment on the floor is constantly changing, helping to create a treasure hunt environment and a sense of urgency to buy while it's available.

"At first I was resistant to selling on the Web because of our model," said Weekends Only CEO Tom Phillips. "But I felt if we were going to compete with people selling on the Web, we might as well compete with ourselves and use it as more of a customer-centric solution for those customers who may have seen something over the weekend but weren't able to pull the trigger, and now they've decided they want it."

The project has involved a collaboration of all departments, the retailer said, including the buying side, finance, distribution, customer service, marketing and IT.

"E-commerce extends the value of the Weekends Only brand to customers whose preference is to shop online," said Chief Operating Officer Dionne Dumitru. "The technology enables us to eliminate that final barrier, time, which retail stores can overcome only by adding cost.

"We're only open three days a week to drive down overhead costs and be able to deliver amazing savings weekly across our assortment. E-commerce enables us to do that for our customers around the clock, at the customer's choice."

Phillips said e-commerce also expands the retailer's reach to consumers in other markets in its region - two or three hours away, where it can deliver easily and without layers of added costs.

He added that e-commerce is a "powerful way to introduce ourselves into markets that we intend to expand into" with bricks and mortar stores, though he declined to identify the markets.

"And down the road, I see the Web business as an augment, in terms of product, to what we sell in the stores. We can show more product on the Web than we can in our stores and with very little overhead accompanying it," Phillips said.

But for now, the online product will be the same as what's available in stores, including promotional to midpriced goods from suppliers such as Ashley, Man Wah/Cheers, Lifestyle Enterprise, Crown Mark, Fusion, Albany, Restonic and Serta.

Not all goods will be available for purchase online. Some of the retailer's quick-turn items, such as closeouts and other limited quantity buys, will only be available in stores.

On the other hand, Phillips said, "One of the things I see that we can do is offer customers who sign up to be on our Insider's Club list a first shot on the Web for product," possibly even before they hit the stores.

"Because of our model, I think there's so much more opportunity to leverage this virtual store that's open 24 and seven. I've even had some customers say, ‘Why are you only open on the weekend? I can't shop on the weekend. I'm in retail.'
Now I've got an answer for them, too."

Phillips said he hasn't developed a sales projection for the new online venture. He said he had heard industry averages in the 3% to 5% of total sales online, but at the High Point Market this week, he's hearing for some retailers it's as much as 25%.

"So this could be bigger than we originally thought," he said. "But I suspect it's going to be a slow start."

Phillips said Weekends Only expects to finish this year with about $53 million in furniture, bedding and accessories sales in its physical stores.

Currently rated 0 by 0 people

Tags: N/A
Categories: Media Coverage
Bookmark and Share
Include comments
 January (1)
Recent Posts
Epicor Completes Acquisition of ShopVisible
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
ShopVisible Reveals 24%Increase in Order Volume on National Free Shipping Day
  Comments: 0
  Rating: 0 / 0
Epicor to Acquire ShopVisible™
  Comments: 0
  Rating: 0 / 0
5 Universal Tactics to help Increase Conversions
  Comments: 0
  Rating: 0 / 0
Major Online Retailer Rebrands and Re-launches Responsive Design Site
  Comments: 0
  Rating: 0 / 0
How To Get To Omnichannel…Fast
  Comments: 0
  Rating: 0 / 0
ShopVisible Meets Growing Demands of Mid-Market B2B Sellers
  Comments: 0
  Rating: 0 / 0
Direct Marketing News: [Infographic] B2Bs and B2Cs Are Breaking Bad eCom Habits
  Comments: 0
  Rating: 0 / 0
ShopVisible Expands Omnichannel User Experience
  Comments: 0
  Rating: 0 / 0
Allison Howen (1)
BC (2)
Bharat C (2)
Clint Engel -- Furniture Today (1)
DannieB (32)
e-commerce info (1)
E-Commerce Information (1)
Emma G (1)
Glenn Taylor (1)
Jessica Lee (1)
jvm (19)
Karen Marchione (5)
Kendrick (1)
Kendrick Woolford (2)
Lauren Smith (40)
Marketing (118)
marketing@shopvisible.com (3)
Media Coverage (13)
News (2)
Nithya (1)
PAN Communications (1)
Press Releases (10)
Sean Cook (11)
SEO Information (1)
ShopVisible Marketing (21)
Stacy Shade (7)
The Frog (4)
Webster J Frogg (10)
Will Devlin (11)
Back to top

Contact Us

Tell us a little bit about what you are interested in so we can better serve you

Do you have an RFP you would like us to consider?

Please complete the contact form and indicate that you have an RFP in the message field. When we contact you, we’ll request a copy and respond with a customized solution to meet your needs.

You can get our RFP form here.

Would you like to speak to one of our platform consultants?

Please indicate that you would like to set up a call with one of our team members in the message field of the contact form. We’ll set up a time that’s convenient for you to show you the inner workings of the ShopVisible platform, and answer any technical questions you might have.