More consumers are leveraging their mobile devices to shop online, as a new report from ShopVisible reveals that site traffic from smartphones and tablets accounted for 30 percent of all visits in 2013.
The Influence & Impact report found that smartphones alone accounted for 15 percent of traffic in 2013, and peaked at 20 percent in Q4. Unfortunately, the increase in mobile traffic did not result in an increase in mobile sales. When mobile shoppers do make a purchase, however, the average order value is similar to that of desktop user. This is likely the result of consumers browsing from mobile devices and completing their purchase on desktops.
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