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Shopvisible E-Commerce Solution Launches Pianoworks.com Web Site
InternetRetailer.com
ATLANTA (June 23, 2009) – Atlanta-based ShopVisible is announcing the launch of its latest online storefront, PianoWorks.com. PianoWorks helps customers select new, pre-owned or restored pianos, as well as accessories, sheet music and method books, instrument rental, use of its performance hall, the restoration of vintage grand pianos and scheduling services. Its online storefront serves as an extension of its brick-and-mortar business located in Duluth, Ga.
"My family`s experience providing high-quality products and services led to us starting PianoWorks in 1993. Since then, we have steadily grown, but it came time for us to expand on the ecommerce side,” says Sam Bennett, owner of PianoWorks. “We know that people don’t really buy pianos online, but they do research these important purchases online. ShopVisible worked with us to create a site that not only could capture those consumers looking to gain information on pianos for purchase, but to also appeal to those consumers interested in buying ancillary items like lamps and benches. With ShopVisible’s expertise, we were able to combine retail and education into a comprehensive site that quickly elevated PianoWorks to the first page in all of the major search engine results.”
PianoWorks new Web site is a virtual resource for musicians of all levels providing information on a variety of pianos, as well as allowing customers to schedule tunings, piano maintenance, receive information on pianos for sale and more.
“Piano’s are a high consideration purchase,” says Sean Cook, CEO of ShopVisible. “People may not be clicking the ‘buy now’ button on a $40,000 piano, but they are doing research online. For many years PianoWorks has been a trusted authority in their field. ShopVisible is helping them to bring that credibility and terrific customer experience online. This is a perfect example of a very traditional business, with owners that have a vision of how to reinvent themselves to dramatically grow their business. We are proud to be partners in helping bring that vision to reality using the latest technologies.”
Established in 1993, PianoWorks is dedicated to helping musicians and music lovers realize their goals. The family business aims to serve the best interests of its consumers by providing objective assistance based on more than a quarter century of experience as a leading restorer of fine pianos. For more information about PianoWorks, please visit www.pianoworks.com.
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ShopVisible’s integration
with the major online marketplace Craigslist gives its online retailer
clients a major advantage in selling products. Clients can use the
ShopVisible platform to place ads on the Craiglists website straight from the Site Manager, the same user-interface they use to manage all aspects of their business, including multi-channel sales. This feature is just another way that
ShopVisible clients benefit from the maximum exposure of products
online without additional frustration and hassle.
An online retailer can
create an advertisement with the ShopVisible platform to promote any
number or combination of products and services. Likewise, the
schedule, content, and location of the advertisement can be manipulated
and created with ease within the ShopVisible Site Manager. Furthermore, the
advertisement can be viewed both in standard and HTML format before
published from the platform. Later a retailer can use the platform to
view this ad and previously placed ones again. Essentially, an online
retailer does not have to visit the Craigslist website to place or view
an advertisement.
The ShopVisible platform
fully integrates with other important online channels, such as Amazon,
eBay, and Overstock. Also, the platform has compatible software with
comparison websites that are frequently used by online shoppers.
Yet again, the ShopVisible
platform does the heavy lifting on technology while the online retailer enjoys the results of
both increased sales and visibility by integrating with the biggest marketplaces on the web such as Craigslist.
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In-site search is an essential feature for online merchants with a variety of products. When visitors come to a retail site, they want to be able to find the items that they’re looking for fast. The sooner they can get to the right product, the easier they will convert.
ShopVisible’s powerful in-site search tools make the online shopping experience convenient for the consumer. In addition to including natural language phrase and keyword matching, clients receive real time indexing and a continuous record of visitors’ searches. Also included is the misspelled correction function, which offers spell check suggestions of up to four phrases. Not only will Google index the misspelled phrase, but it will now have a related mini sitemap of the 4 closest spellings as well. These urls are offered to Google in a natural language (no URL variables format), which adds the extra bonus of SEO benefits. Take a look at how this works on ShopVisible client site, Case-mate.com, that offers stylish and functional laptop, cell phone, and other cases online.
Last but not least, ShopVisible’s In-site search is equipped with an “auto-complete” function, which is a pretty self-explanatory tool. Type in the beginning of a search query and a list of possible key terms generates to automatically complete the desired phrase. Shopbags.com, retailer of luggage, backpacks, and a variety of other bags, is a nice example of a ShopVisible client site that has enabled “auto-complete” for its visitors.
Do you desire to have one or all of these in-site search features? Is your current site lacking the features needed to help you convert more customers? If so, contact ShopVisible for a free demo of our platform and comprehensive suite of tools to help you grow your business.
ShopVisible is an ecommerce solution headquartered in Atlanta, GA.
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The June 2009 issue of Internet Retailer arrived at my house yesterday morning. As I perused the pages of the eCommerce periodical, I found one of ShopVisible's top selling online clients featured in a section called "Hometown Heroes."
Leiberts Royal Green Appliance Center is highlighted in this month's IR in an article prefaced by stating that "[t]hey survived the competition of big box retailers and now they're trying to figure out how to compete in the age of the Internet. Increasingly, local retailers are selling online, with the personal touch that's kept many of them in business for generations."
Leiberts has been providing customers with exceptional service and quality products since 1955. Based in the White Plains suburbs of NY, Leiberts Director of Business Development, Rob Satran has helped the company excel and grow online with the support of the ShopVisible eCommerce solution.
IR notes that Leiberts "is trying to build its web business by allying with kitchen designers around the country who may not have ready access to stores with a wide range of appliances." Leiberts has also initiated an affiliate marketing program in which participating designers are given their own "microsite within the Leiberts domain, each with a customized selection of appliances and a 2% discount for customers." Thus far, says Satran, Leiberts has been working with about 20 different dealers in the online appliance medium.
En lieu of utilizing a PPC campaign for paid search, Satran notes that Leiberts prefers gradually growing its business through organic natural search as provided by ShopVisible. Linking social media marketing and customer generated content as a means to driving site traffic and procuring quality leads and sales online, Satran believes it is "important to call each customer who makes a purchase online to make sure the buyer understands what she is getting and how long it will take for the item to arrive." This is just one key illustration of the ShopVisible and Leiberts effort at promoting user generated content and natural, organic search positioning.
Satran states that his company is selling "high-priced items and we want to make sure they're comfortable with what they're buying and that their expectations are in line with our ability to fulfill them..." Satran goes on to discuss his latest marketing tactic that entails not just radio advertising promotion, but more directed at online traction, the way in which in these aural advertising ideas, Leiberts mentions not its brick and mortar address but in fact their online URL.
This is online marketing and this is customer service at its best says ShopVisible.
ShopVisible is an Atlanta, GA based eCommerce solution located @ 1095 Zonolite Road, Atlanta, GA, 30306.
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