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PianoWorks Soars to Top of Search Right Out of the Gate
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ShopVisible powered client, PianoWorks, whose site launched not 10 days ago, is already appearing on page 1 of Google search results for valuable keywords related to their industry. From “grand piano Atlanta” to “piano concert hall Atlanta” to “digital pianos Atlanta,” the top-ranking keywords have sprung up in search for all areas of PianoWorks' business and services—an amazing feat for a site so recently launched.
One of the main reasons that PianoWorks chose to partner with ShopVisible was because of the ecommerce solution’s search-friendly platform. Josh Lloyd, CTO of ShopVisible, built the first version of ShopVisible in 2001 with SEO in mind. To this day, ShopVisible prides itself on helping clients boost their businesses to the top of search engines like Google, Yahoo, and MSN. PianoWorks, one of many ShopVisible clients reaping the benefits of high natural search results, is no exception.
Check out PianoWork’s new site here.
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ShopVisible Breaks Browser Incompatibility
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| By JVM |
5/22/2009 10:38:00 AM |
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Here at ShopVisible we test sites in various web browsers to ensure client satisfaction and optimal web performance for our eCommerce customers. Sure a given site looks and functions flawlessly in FireFox or Google Chrome but will it adapt to changes and incompatibilities in things like divergent versions of Internet Explorer? Is IE6 the same as IE7 or 8 even? The answer is no...And thanks to the ShopVisible QA processes, our clients experience fluid and seamless browser performance in all varying web browsers.
Recently a Practical eCommerce piece on Microsoft's new "Web SuperPreview" software examined this browsing conundrum. Armando Roggio notes that "[IE] has always been a problem as designers were forced to choose between widely accepted Internet standards and what would work in IE. The problem has been exacerbated by the complexity of designers having to maintain various generations of IE on a single computer."
While Microsoft has created an "Expression WebSuperPreview for IE" in order to function as a "visual debugging tool that makes it easier to migrate your web sites from [IE6] to [IE 7 or 8]," the ShopVisible design team can also strategically run through websites testing and troubleshooting these browsing inaccuracies.
The problem with browser disjunction: "Most web browsers are quick to push updates to the masses...But IE is released in a herky jerky fashion, with one generation of IE baring little or no resemblance to its predecessor." There are still web users out there using IE versions 5.5-8, meaning a "designer must code for at least three different [IE] browser that behave nothing alike." Most machines cannot support multiple versions of IE but the ShopVisible team does...We test, retest and succeed. The Microsoft package, "SuperPreview," solves this problem by permitting techies and designers to simultaneously view pages in IE 6, 7, and 8.
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Built In Shipping Label Generation
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Shipping is one of the more difficult aspects of owning an online business. Whether you ship products in-house, ship from a fulfillment center, or you use drop-shippers, the process of getting an order to a customer from the moment it is received is as complicated as it is extensive. Multiply that order by hundreds, and the potential for problems increases at every step of the way. That’s why many merchants in the market for a new ecommerce platform make sure to team up with a provider that has the kind of sophisticated shipping technology to make things easy and efficient. ShopVisible is one of those providers. This week’s blog entries are dedicated to highlighting ShopVisible’s unbeatable shipping system for every client’s needs.
Today’s Feature: Built in Label Generation
While it might seem like an afterthought, having the technology to print shipping labels easily is quite important to many online merchants. Most ecommerce providers do not have label-printing capabilities built into their platform. They typically integrate with a third party software packages like TrueShip or require the merchant to go through the shipping carriers like FedEx or UPS themselves.
ShopVisible has built in technology to allow for label printing directly from the client’s Site Manager, which is the same user-interface the client uses to manage every aspect of his business including marketing, IT, back office, accounting, inventory, and of course shipping. Automatic label generation saves the client time and hassle of managing separate software or involving another step in the process of shipping.
ShopVisible’s label generation technology includes a batch printing system, which allows clients to set up printing options so that they don’t have to hit the print button every time there is a new order or item going out. A wide variety of options can be created to suit the client’s preferences. For example, a client can create an option to pull all order labels every thirty minutes or he can decide to print sporadically, and create an option that will automatically pull any news labels since the last batch was printed.
ShopVisible’s built-in application also creates a local archive of shipping label PDFs in case a client makes an error and needs to print a label more than once. This handy archive is a great way to automatically back up information, and it saves the client a lot of clicking around in the website to find and reprint old labels.
Finally, ShopVisible supports label generation for thermal printing if needed.
If you’re an online merchant who has experienced frustrations with your platform’s shipping tools, it may be time to switch providers. Read more about ShopVisible’s shipping technology and check back on this blog for more information on special features that come with our standard platform.
ShopVisible is an ecommerce solution based in Atlanta, GA.
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ShopVisible Offers A/B Testing as a Professional Service to Clients
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The owners of www.healthytrim.com, a storefront powered by ShopVisible that sells a natural weight loss supplement, came to the ShopVisible development team with a task. While their site was experiencing tremendous success since their launch, they wanted to see if they could achieve an even greater conversion rate by changing one aspect of their homepage.
As it stood, the green arrow-pointing visitors to the “order now” button offered no information on price. Healthétrim wanted to add the price of a 30-day subscription clearly on the green arrow, then compare the two homepages to see which rendered the most conversions.
ShopVisible helped healthétrim create an A/B testing program around this request. The ecommerce solution’s developers created a new homepage highlighting “30 Day Supply only $54.99” on the green arrow graphic. Then, they hooked up both homepages to the Google Website Optimizer, a new tool that can run a wide variety of reports on design experiments. Now, half of the people that visit www.healthytrim.com see the original homepage, and half see the new homepage with a price listing.
In only a few hours, healthétrim’s owners were able to view reports regarding the conversion rate of their site on both pages. As you can see, the initial results of the A/B testing, even for a simple website change, prove extremely beneficial to their business.
With the help of ShopVisible, the company will likely experiment with other variables in the future and build on their strategies for continued success.
ShopVisible is excited that it is able to offer this service to clients. The ecommerce solution maintains that it acts as a true business partner to its clients and is always looking for new ways to help client businesses grow. The SV team is confident that A/B testing capabilities will continue to prove fruitful for storefronts powered by ShopVisible.
ShopVisible is an ecommerce solution headquartered in Atlanta, GA.
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eCommerce SEO: Choosing a Qualified Host
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| By JVM |
5/5/2009 9:37:00 AM |
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Now more than ever it is becoming imperative for eCommerce merchants to rank highly in organic search rankings. The fields of Search Engine Optimization and eCommerce have long been linked, but now-in a recession-many etailers out there are finding themselves yearning for increased sales, heightened leads and more visibility online in front of their consumers.
In "Selecting an SEO Firm: The What, How, and Who" SEW's Mark Jackson delves into the complicated process of choosing an SEO provider. There are myriad SEO solutions and consultants out there eagerly ready to access new sites and clients in an effort at both helping them boost their own SERP rankings and also to generate business for the SEO firm. For Jackson, there are two key questions that prospects must ask:
1. what is the firm going to do for me?
2. how much do they cost?
For Atlanta based eCommerce solution, ShopVisible, Jackson's comments resonate fully with both our platform and our client expectations and demands: The SEW expert notes that when "you're hiring for a particular position in any business, you're looking at that individual's background. You aren't just hiring them based on how much they cost, or what they say that they will (or can) do. You're hiring them based on their resume, their references, and their history of performance."
SEO Content:
-Ensure that your plan and your process are scoped accordingly with your pricing guidelines and timeline.
-Create an SEO/eCommerce RFP (request for propsal).
-How will the firm's work load be distributed versus your's? Will there be a blog, ability to add new content pages or edit meta terms? Will social networking SEO be employed and will link building be done in an ethical manner?
SEO Processes:
-Does the firm methodically allocate resources to your project? Is it ad-hoc or scoped?
-Jackson writes that "transparency in SEO is very important. If an unethical individual does something to your site that's against search engine guidelines, you are still the one responsible for your site's content, and it will be you that's penalized."
SEO People:
-Is your SEO being done by an expert in the field or a recent graduate? Both may have pros and cons, but on a pricing level, the latter will undoubtedly be more inexspensive...On the other hand, grounded and reccognized leaders in the field like ShopVisible, offer tested processes and are innvoating constantly thereby ensuring online visiblity for you, your brand and your site.
-Comparison shopping for SEO can be valuable but note that "SEO companies are a service-based business. They're selling their time...And some people's time costs more than other people's time..."
ShopVisible is an Atlanta, GA based eCommerce solution provider located at 1095 Zonolite Road, Atlanta GA. 30306
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