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Search Engine Optimization Inbound Links

When it comes to search engine optimization, nothing takes center stage like the presence of keyword-driven, engaging website copy. From the ability to satisfy hungry search engine robots to the power of converting online visitors into paying customers, the value of website content is swiftly and lucidly becoming more universally acknowledged.

What is not so apparent, however, is the inestimable value of keyword-based inbound links. These seemingly esoteric electronic references, when correctly placed on highly ranked websites, can effectively drive your domain to the top SERPs (search engine results pages) and maintain that position indefinitely.

The Logic of Linking

When it comes to web traffic hits, Google, Yahoo!, and other browsers rely on the most popular websites as a factor to determine relevancy, rank and significance. They constantly crawl the Web, reading each and every accessible page on millions of indexed websites, to look for clues from which they can compile ranking information. If you pay attention to which domains consistently skyrocket in SERPs, you will see both a strategic design and a lack of randomness. Having an inbound link from one of the web giants is worth immensely more than are having more links from other trivial web sources.

Let There be Links

As website owners began witnessing the benefits of having numerous inbound links, the race to secure as many links as possible commenced. Whether this meant contacting every personal friend who had a website or illegally buying links from not-so-trustworthy sources, the underground linking market exploded. Some of the more common methods used today in obtaining inbound links include, but are not limited to:

• Reciprocal Link Program—Also known as ‘link spam’ it is frowned upon by search and has gotten many domains blacklisted. ShopVisble never advises clients to participate in such programs.
• Press Releases—An effective, yet expensive way to slowly accumulate inbound links. Press releases should not be relied on as a sole method of search engine optimization.
• Web directories—Although positive in the long run, registering your domain with a multitude of free or paid Web directories can be arduously timely, requiring periodic updates and financial investments.
• Shopping Domains—A great resource for those searching for merchandise you carry. Manually listing your products on Amazon, eBay, and others can be terribly time consuming and difficult to maintain.

ShopVisible takes full charge of inbound link management with its proactive e-commerce software solution. A technological workhorse, ShopVisible automates inbound link placement and takes the mystery out of how to succeed on the Web.

To learn more about ShopVisible’s search engine optimized inbound linking strategies, please contact us.

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