Whitepaper: B2X - A New Paradigm for Commerce

Need to serve both B2C and B2B buyers? The solution is B2X, where "X" equals a customer seeking a great experience, regardless of channel. In this paper, you will learn how West Music, Alpha Industries and others are solving for "X" -- and growing their businesses -- using a single e-commerce site.

Key Take-Aways Include:
  • Rationale for revising your organizational chart to best meet both B2B and B2C customer needs.
  • Key characteristics of today's B2B and B2C online shoppers.
  • Definition of B2X with example case studies on how other sellers have met the B2X challenge through selling to both audiences.
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