B2B Trends: Navigating the Omnichannel Buying Journey

The traditional sales funnel is dead. Today's omnichannel consumers won't go into an organization's linear engagement process. Their purchase behavior has become incredibly complex and executing against this behavior is only getting more difficult.

In this paper, you will learn:
  • How to understand the empowered omnichannel sales associate.
  • The persona of an omnichannel B2B consumer.
  • How to get more consumers on board and how to keep them there.
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