9 Online Merchandising Insights to Boost Average Order ValueIncreasing AOV can be tricky. Some strategies may distract or even alienate shoppers, leaving them to abandon your eCommerce site altogether. As with most things eCommerce-related, being relevant to every type of shopper, from the browsers to researchers through to shoppers looking to make a purchase as quickly and conveniently as possible, is important to AOV success.
In this paper, you will learn:
- Which AOV-boosting strategies work best for different shopper types.
- Simple improvements that can have a big impact, from site enhancements to marketing language.
- Statistics that explain why these strategies can be effective.