Fit For Commerce: The Next Frontier of B2B EcommerceDespite high B2B ecommerce projections that far surpass B2C ecommerce, little attention has thus far been given to this model. Since business buyers are also private online consumers, they are demanding more from their B2B online purchasing experience. It is now time for B2B organizations to apply lessons learned from B2C to meet customer demands and improve user experiences and efficiencies. This paper explores what it means for B2B sellers to engage in 21st century commerce and looks at the intersection of the two business models where B2C insights can help provide a roadmap to improve the B2B model, while also highlighting the complexities and unique challenges that B2B sellers face.
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