As consumers, we’ve been experiencing omnichannel retail in our everyday lives. Retailers know that today’s shopper uses all channels available to them, including multiple channels for a single purchase. Consumers want to go online and quickly serve themselves, gleaning pricing, availability and delivery times from a retail website. Based on that information, they’ll place orders and choose how they want to receive them, with options such as direct shipping or in-store pickup. With time and convenience being critical factors to customer satisfaction.
B2B and B2C companies all want the same thing: sales without any drama. However, there often isn't enough chemistry between consumers and their online experiences to drive conversions. As a result, organizations have to enhance their Internet marketing through strategies such as SEO and online advertising to get consumers under the influence to buy. And the results from this past season—the first half of 2014—are so good that they almost seem criminal.
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