Dashing Thru
The Data
Tis the season to measure shopping

ShopVisible's eCommerce platform powers some of America's largest and most well known online retailers and manufacturers. For the second year in a row, we are tracking holiday shopping trends from more than 100 eCommerce sites on this dashboard. Our Dashing Thru The Data dashboard is updated every Monday to reflect the previous week's shopping trends and insights. Our Cyber Monday snapshot is below. For weekly coverage, go to www.shopvisible.com/merrydata.

Updated thru: Cyber Monday December 1,2014
Sources: ShopVisible Platform Data, Google Analytics

            WEEKLY ORDER VOLUME
Cyber Monday continues to be a big online purchase day with a 31% increase in order volume compared to Cyber Monday 2013. . The highest amount of activity occurred between 9 and 11pm.
red arrow4%AVERAGE ORDER VALUE
AOV decreased by 4% when compared to Cyber Monday 2013, most likely due to deep discounting.
red arrow2%SITE TRAFFIC
There was a 2% increase in overall traffic compared to Cyber Monday 2013. 60% of visitors were new per site, slightly down from a 63% average last week.
KEY SHOPPING DATES
MOST POPULAR SHOPPING DATES
Below are key shopping dates to keep in mind. In 2013, order volume over the Thanksgiving weekend increased 26% vs. 2012 as retailers offered more aggressive discounts online and shoppers got into the mindset that they could shop earlier (even though the web is always open). In 2014, there is one additional day to shop during the holiday season.
transaction table


ORDERS (by payment method)

payment methods pie chart
On Cyber Monday, Amazon continued to decline by one percentage point and Paypal by two percentage points when compared to the past week.
TRAFFIC (per device)
At 64%, desktop accounted for the highest percentage of total traffic when compared to the previous week. Overall conversion almost doubled over the previous week's average conversion.
devices pie chart
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