Dashing Thru
The Data
Tis the season to measure shopping

ShopVisible's eCommerce platform powers some of America's largest and most well known online retailers and manufacturers. For the second year in a row, we are tracking holiday shopping trends from more than 100 eCommerce sites on this dashboard. Our Dashing Thru The Data dashboard is updated every Monday to reflect the previous week's shopping trends and insights.

Update:: as of December 20,2014
Sources: ShopVisible Platform Data, Google Analytics

            WEEKLY ORDER VOLUME
Order volumes had their second highest increase this holiday season, with a 24% increase over the same week in 2013. On Free Shipping Day (12/18), there was also a similar 24% increase compared to the same day last year.
red arrow5%AVERAGE ORDER VALUE
AOV was slightly higher this week at 5% versus 3% the previous week, supported by a successful Free Shipping Day which had a 6% increase on Free Shipping Day.
red arrow24%SITE TRAFFIC
As the final full week of online shopping occurred, there was a 24% increase in overall traffic compared to the same week as last year. Even so, traffic decreased by 18% over the previous week, signaling the slow down of online holiday shopping.
KEY SHOPPING DATES
MOST POPULAR SHOPPING DATES
Below are key shopping dates to keep in mind. In 2013, order volume over the Thanksgiving weekend increased 26% vs. 2012 as retailers offered more aggressive discounts online and shoppers got into the mindset that they could shop earlier (even though the web is always open). In 2014, there is one additional day to shop during the holiday season.
transaction table


ORDERS (by payment method)

payment methods pie chart
Credit cards represented 70.2% of total payments last week, which is close to the average of 70.1% for the entire holiday season. Paypal payments increased by 2 percentage points over the previous week.
TRAFFIC (per device)
Browsing by mobile device was 24.5% last week and 26% on Free Shipping Day, both slightly above the average of 21.3% for the entire holiday season .
devices pie chart
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