SEO

SEO

In order to compete effectively online, your website has to show up where consumers are searching for brands, products and services – and search engines like Google and Bing are where the majority of people start.

The ShopVisible commerce solution provides a distinct competitive advantage in search because it was first developed to be search optimized from the ground up. In fact, our primary goal was to build the most search-optimized solution available on the market. While our vision has expanded with the evolution of commerce, our ecommerce sites are deployed with SEO best practices and presents your content in a way that is attractive to the search engines and lands you in page 1 positions on Google, Bing and Yahoo.

While there is no magic answer to search engine optimization, there are factors in the way ecommerce solution technology is developed, the way a site is managed, and the way you engage your customers on your site that will impact search rankings. We are well-versed in search engine optimization and work with you to ensure that you are maximizing where your website can rank in search.

  • SEO Image
Content
Search engines are in the business of presenting, rich, relevant and up to date content to consumers and the quality, quantity and frequency with which site content it is updated is a key influencer on search rankings. Our ecommerce platform offers a content management system that presents content in a way that is easily crawled and highly reference-able by search engines. ShopVisible has developed automated content generation tools as well as customer generated content features which creates a virtuous cycle of content and search engine food that will help you gain traction and high search rankings.
? Rich product descriptions
? Product images
? Video
? Product manuals
? Customer reviews
? Product ratings
? Blogs
? Landing pages
Architecture
Site architecture, the way the technology is written, is what helps gain and maintain high natural search listings. If you can’t read a URL, then Google can’t either. We write only detailed natural language URLs, present site maps and indexes that are easily crawl-able, and utilize critical technological features in adherence with best practices in SEO.
? Natural language URLs
? Page and section titles and tags
? Meta content at every level 
? Alt tags on images and graphics
? 301 redirects (automated, in bulk, and manageable via import)
? Creation of intelligent, useful hierarchies and taxonomy
? Automatic generation of site maps
? Preservation of content based on customer searches, to auto generate content and relevant search results
Inbound links
Search engines lend a great deal of credibility and weight to the inbound links that point to your site. ShopVisible provides a host of tools and techniques for making sure you are getting a high quantity of quality links pointing to your site.
? Exernal blogs
? Blog pinging service (connecting you with the largest blog networks in the world)
? Integration with all major online social networks 
? Comparison shopping engine feeds
? Online marketplace integrations
? Direct feeds to Google Shopping, MSN Shopping, Yahoo! Shopping and more

The Three Pillars of SEO:


Content

Search engines are in the business of presenting, rich, relevant and up to date content to consumers and the quality, quantity and frequency with which site content is updated is a key influencer on search rankings. Our ecommerce platform offers a content management system that presents content in a way that is easily crawled and highly referenceable by search engines. ShopVisible has developed automated content generation tools as well as customer generated content features which creates a virtuous cycle of content and search engine food that will help you gain traction and high search rankings.
  • Rich product descriptions
  • Product images
  • Video 
  • Product manuals 
  • Customer reviews 
  • Product ratings
  • Blogs
  • Landing pages


Architecture

The way your site technology is written, also known as the site architecture, also impacts natural search positions in the major search engines. Consider it from this perspective - if you can’t read a URL, Google can’t either. We write URLs in detailed natural language, present site maps and indexes that are easily crawled by search engines and consistently monitor and adapt to the critical technological requirements that keep your website in adherence with top SEO standards.
  • Natural language URLs
  • Page and section titles and tags
  • Meta content at every level 
  • Alt tags on images and graphics
  • 301 redirects (automated, in bulk, and manageable via import)
  • Creation of intelligent, useful hierarchies and taxonomy
  • Automatic generation of site maps
  • Preservation of content based on customer searches, to auto generate content and relevant search results


Inbound links

Search engines lend a great deal of credibility and weight to the inbound links that point to your site. In other words, search engines rely on how popular your website is to determine where it ranks in natural search. ShopVisible provides a host of search optimization tools and techniques that attract a high quantity of quality links pointing to your site.
  • External blogs
  • Blog pinging service (connecting you with the largest blog networks in the world)
  • Integration with all major online social networks 
  • Comparison shopping engine feeds
  • Online marketplace integrations
  • Direct feeds to Google Shopping, MSN Shopping, Yahoo! Shopping and more
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