Join us for ShopVisible's third annual Client Connect as we delve deep into what it means to be a B2X commerce practitioner. This year's event promises to be jam-packed full of valuable and educational sessions that will provide you with both strategy and tactics that you can take back to your organizations.

Highlights of the event include:

  • Best practices and strategy delivered from industry experts that cover topics such as:
    • Consumer behavior
    • Fraud & security
    • Mobile
    • Data & analytics
  • Tactics-focused breakout sessions that will include a ShopVisible subject matter expert
  • A "taste" of Atlanta as we take over SweetWater Micro Brewing Company the evening of Tuesday, May 7th


Our host hotel will be TWELVE Hotel Atlantic Station, located at 361 17th Street NW, Atlanta, GA 30363. The hotel is an easy two-block walk to our Client Connect venue. All rooms are one-bedroom suites, with a special rate for our guests of $169.00 per night. To book your room, please call TWELVE Hotel at 404.961.1212. Book under "ShopVisible" with discount code SHVG.

Client Connect 2013 Agenda

Day 1 – Tuesday, May 7, 2013

8:00 – 9:00 am Registration & Breakfast Sponsored by Delve Partners
9:00 – 9:20 am

Opening Remarks

Sean Cook, ShopVisible CEO, will kick off the conference by reflecting on changes in the industry and the emerging notion of B2X commerce. Sean will also highlight new and on-going initiatives.

Sean Cook, CEO ShopVisible
9:20 – 10:05 am Keynote: Lessons From Leaders of the Pack

What do online leaders like Amazon, Apple, Walmart and Nordstrom have in common? Their winning business strategies have resulted in rapid growth, market share gains and customer loyalty across multiple channels. They are leading the pack in every respect by innovating in merchandising, marketing, mobility, supply chain, customer experience and leveraging data to win over the best shoppers. This session will cover the top lessons (good and bad) that online commerce leaders can learn from the pack leaders to increase their success in winning customers and growing their businesses.
Fiona Dias, Chief Strategy Officer, ShopRunner
10:05 – 10:20 am Morning Break Sponsored by ProfitPoint
10:20 – 11:20 am B2X - Exploring the Intersections of B2C and B2B Commerce

In the ecommerce world, the lines between B2B and B2C are blurring as retailers and brands begin serving multiple audiences online. This convergence is renewing focus on simple business-to-end buyer engagements, regardless of type. Enter B2X commerce. This panel will explore when and where to apply the best practices of both B2B and B2C. Experts will discuss the risks, customer scenarios, key considerations and take-aways you should consider. This discussion will challenge you to think of your commerce business and end buyer in a whole new way.
Keith Haig, Director of Marketing, 3M
Tim Toews, Partner, Motion Creek Consulting & Former CIO, Office Depot
Sean Cook, CEO, ShopVisible

Moderated by Shane Desrochers, VP Sales & Operations, ShopVisible
11:20 – 12:00 pm How to Beat Fraud and Boost Sales

Most online sellers don't think much about fraud until they discover a problem. Michael Oaks of Kount will shed light on the real risks of fraud, its prevalence, and how to protect your company.
Michael Oaks, Sales Manager, Kount
12:00 – 1:00 pm Lunch Sponsored by Delve Partners
1:00 – 2:00 pm Cart Abandonment Email Best Practices

Email communications can be a powerful way to reach active shoppers, when done right. Leveraging a deep background in business, commerce and technology, Brian Rowe will share his best practices on how to customize your email content, timing, and subjects to make your abandon cart emails more effective than ever before.
Brian Rowe, Director of Product - Web Division, ExactTarget
2:00 – 2:30 pm Liberate Your Data: Business Intelligence for Ecommerce

How do you extract more value out of your data? How can you figure out "the Cloud," "Big Data" and "Omnichannel" using your current (modest) budget? Rapid improvements in technology now allow any ecommerce company to get access to their "mountain of data." Greg and Christina will explain how to go about freeing up your data, and how to find the right tools and people for the job. Actual case studies from Tempur-Pedic Direct will help bring the key concepts to life.
Christina Bishop, Manager of Business Intelligence, Tempur-Pedic
Greg Sobiech, Founder, Delve Partners
2:30 – 3:15 pm Best Practices in Mobile

Mobile commerce is no longer an emerging trend - it has arrived and in a big way. Today's consumers are always moments away from being connected, and so it's critical to understand how your commerce business can benefit from a mobile presence. Our panel of experts will discuss current debates in mobile, design trends, mobile content that works to engage buyers, and special considerations such as geo-location and more.
Brian Easter, CEO, Nebo Agency
Darryl Prince, Strategist, User Insight
Darin Wonn, Product Manager - Mobile Websites and Apps, IHG

Moderated by Danny Davis, Founder & CEO, Proving Ground
3:15 – 3:45 pm The Future of Online Sales Tax and What It Means For Your Business

Online businesses are changing the ways in which they do sales tax in 2013. Drop-shipments, affiliate marketing, and Amazon's agreement to collect sales tax are greatly impacting what defines nexus. With states already increasing audits, this year is proving to be a critical time for online businesses to reconsider their sales tax strategies. David West will talk through recent changes and offer advice on how to handle tax complexities.
David West, Ecommerce Channel Sales Manager, Avalara
3:45 – 4:15 pm Breakout Session 1 Choose Marketing or Technology Tracks
4:15 – 4:30 pm Afternoon Break Sponsored by SCT
4:30 – 5:00 pm Breakout Session 2 Choose Marketing or Technology Tracks
5:00 – 6:15 pm Cocktail Party on Patio Sponsored by Rigor
7:00 – 11:00 pm Evening Event at SweetWater Brewery Bus to SweetWater will depart from Twelve Hotel at 6:45 PM

Day 2 – Wednesday, May 8, 2013

8:30 – 9:15 am Breakfast Sponsored by ExactTarget
9:15 – 10:00 am Integrated Marketing That Works: How to Attract and Engage Shoppers Teresa Caro, SVP - Social & Content Marketing, Engauge
Jesse Price, Director of Global Ecommerce and Marketing, Alpha Industries
Lance Weatherby, COO, Half Off Depot
Will Devlin, Ecommerce Manager, ShopVisible

Moderated by Jacqui Chew, Principle, iFusion Marketing
10:00 – 11:00 am Gallup StrengthsFinder Session Katie Wreed Bell, Partner, The Gallup Organization
11:00 – 11:15 am Morning Break Sponsored by Dotcom Distribution
11:15 – 12:15 pm ShopVisible Product Roadmap
Josh Lloyd, CTO, and Shane Desrochers, VP of Sales and Operations, will discuss the evolution of ShopVisible's industry-leading ecommerce platform, the most recent release enhancements, and vision for the future.
Josh Lloyd, CTO ShopVisible
Shane Desrochers, VP Sales & Operations ShopVisible
12:15 – 12:30 pm Closing Remarks Sean Cook, CEO ShopVisible
12:30 – 1:15 pm Lunch Sponsored by JVC

Please note that this schedule is subject to change. Client Connect 2013 is open to current ShopVisible clients only. We regret that we cannot accommodate anyone apart from our clients and paid sponsors. Register here.
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